About Us
About Us — Jasrooh
Who Are We?
We are immigrants who left our homeland to build a new life in Wales. This country welcomed us warmly, and today, we proudly call it our home. At Jasrooh, we bring together our heritage and the spirit of Wales to create bold, meaningful designs that reflect both.
We’re Jasrooh — a bold, unapologetic brand born from a love for culture, creativity, and self-expression. We create custom, high-quality DTF printed apparel inspired by heritage, roots, and fearless individuality.
Our name? It’s a mix of ‘Jas’ — my first name — which means praise, and ‘Rooh’, meaning soul. Together, it reflects exactly what we pour into every piece we create: soulful, praise-worthy prints with a story to tell.
What Do We Do?
We turn ideas into bold, wearable art. From statement to street-ready fabric, our prints are made to stand out.
Every design is printed in-house with care using premium DTF printing techniques on ethically sourced, high-quality garments.
No boring basics here — just colourful, culture-inspired, conversation-starting pieces.
Why Do We Do It?
Because we’re done with safe.
We believe clothes should be more than fabric — they should say something.
Whether it’s about where you come from, what you believe in, or what fires you up, we create designs that let you wear your story with pride.
This isn’t fast fashion — it’s meaningful streetwear with a soul.
And above all, it’s our way of giving back. It’s our payback request to the nation and community that gave us the opportunity to grow, to dream bigger, and to build something of our own. Every piece we make is a tribute to the roots that shaped us and the people who believed in us.
Our Vision
To build a brand that celebrates individuality, roots, and bold self-expression.
Language is a core part of culture and identity. We believe the Welsh language deserves to be spoken, celebrated, and shared more widely, and we’re committed to supporting that through our work.
Each design we create tells a story of resilience, belonging, and new beginnings.
We’re here to inspire people to wear what they love, speak their truth, and rep their culture with pride.
Our dream? To see Jasrooh pieces, worn by people who aren’t afraid to stand out.
And it’s not just about fashion — it’s about giving back. Every year, 10% of our net profit goes straight back into our community. Whether it’s supporting local projects, helping those in need, or backing grassroots creatives, we’re here to make an impact beyond the clothes we print
What Makes Us Different?
We don’t follow trends — we make our own.
We’re a small, independent brand with big ideas and an even bigger heart.
Every design is personal. Every print is made in-house. Every order matters to us.
We don’t import mass-produced prints or generic designs. We prioritise in-house production, quality control, and original artwork so what you wear is made with care, meaning, and authenticity.
While others chase the next viral tee, we focus on building a brand with depth, culture, and meaning.
Jasrooh is more than a brand — it’s a community built on respect for roots and hope for the future.
Bold designs. Honest stories. Premium quality. No compromises.
Join the Movement
This is more than merch — it’s a mindset.
Welcome to Jasrooh. Wear your soul.